The CW Network will broadcast the 2026 San Diego County Credit Union (SDCCU) Poinsettia Bowl and the 2026 Holiday Bowl, it was announced Thursday.
After a decade-long absence, the SDDCU Poinsettia Bowl will make its return on Wednesday, December 23, at 7:30pm ET / 4:30pm PT. The Holiday Bowl will follow on Monday, Dec. 28, at 5:00pm ET / 2:00pm PT, and both contests will be played at Snapdragon Stadium in San Diego, Calif.
Each game will be televised by The CW, which is able via cable, satellite, and over-the-air (OTA). Beginning this season, all CW games will also be available to stream via the ESPN App for viewers with an ESPN Unlimited subscription plan.
“The CW continues to build on our biggest college football season ever with the addition of the SDCCU Poinsettia Bowl and the Holiday Bowl,” said Mike Perman, Senior Vice President, CW Sports. “Our broadcast of the Arizona Bowl has been a huge success over the last three seasons, and we look forward to collaborating alongside Sports San Diego to bring two more premier college football bowl games to a national audience.”
The SDCCU Poinsettia Bowl will feature a Pac-12 legacy team taking on an opponent from the ACC, Big Ten, or Big 12 conferences.
“We’re thrilled to bring back the SDCCU Poinsettia Bowl,” said Mark Neville, CEO of Sports San Diego. “SDCCU has been an incredible partner to Sports San Diego for many years and having them lead this comeback means everything to us. This game holds a special place in our community, and we can’t wait to see it return to Snapdragon Stadium this December.”
“We are proud to return as the title sponsor of the SDCCU Poinsettia Bowl and continue a partnership that brings our community together and creates a tremendous economic impact throughout the region,” said Teresa Campbell, SDCCU president and CEO. “As a credit union we believe in investing in the people and organizations that help our region thrive, and this partnership allows us to support our local economy while creating a positive impact that extends well beyond the game.”
The Holiday Bowl will feature an ACC team vs. a Pac-12 legacy member.
I thought the New PAC 12 Champion was supposed to be lined up with the Poinsettia Bowl. Guess I was wrong