The Valley of the Sun Bowl Foundation has reached an agreement with Buffalo Wild Wings to be the title sponsor of the Tempe, Arizona bowl game that pits the Big 12 against the Big Ten. The new name of the game is the Buffalo Wild Wings Bowl.
The 2012 Buffalo Wild Wings Bowl is set for Saturday, Dec. 29 at 8:15 p.m. ET at Sun Devil Stadium. The game will be televised by ESPN and pits the no. 4 team from the Big 12 against the no. 4 or 5 team from the Big Ten.
Former names of the bowl include Copper Bowl (1989-1996), Insight.com Bowl (1997-2001) and Insight Bowl (2002-2011).
In last years match-up, the Oklahoma Sooners defeated the Iowa Hawkeyes 31-14.
“Buffalo Wild Wings has become a brand for the fans and now we’ll be bringing our unique Buffalo Wild Wings experience to college football fans across the country,” said Kathy Benning, executive vice president global marketing and brand development at Buffalo Wild Wings. “We look forward to entering the college bowl arena as the title sponsor of this progressive property. It aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football.”
“We are pleased to welcome Buffalo Wild Wings as a partner,” said Steve Whiteman, Valley of the Sun Bowl Foundation board chairman. “They provide a natural opportunity for us to offer college football fans a truly memorable game experience. Buffalo Wild Wings shares our commitment to give back to the community, and their dedication to excellence and focus on fit closely with our mission.”