Humanitarian Bowl now named Famous Idaho Potato Bowl

By Kevin Kelley -

Famous Idaho Potato BowlThe Humanitarian Bowl, formerly sponsored by uDrove, has a new sponsor and is now called the Famous Idaho Potato Bowl.

The game will be played on Saturday, December 17, 2011 at Bronco Stadium in Boise, Idaho (5:30 p.m. ET – ESPN). It features the no. 3 team from the MAC versus a WAC team.

In last year’s game, the Northern Illinois Huskies defeated the Fresno State Bulldogs 40-17.

“We’re proud to support a bowl that has become a national showcase for the State of Idaho,” said Frank Muir, President and CEO of the Idaho Potato Commission. “It’s the perfect opportunity to reinforce the health and quality benefits of Idaho potatoes to a national audience while supporting a game that has generated significant funds for the local economy and associated charities.”

“Our new title sponsor ensures the longevity of the Bowl and means that fans around the country will continue to see exciting games on the blue turf in Boise,” said Kevin McDonald, Executive Director of the Famous Idaho Potato Bowl.

About the Bowl

The Famous Idaho Potato Bowl recognizes the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts. Each year, the Bowl generates nearly $1 million in direct economic impact for the facilities and charities involved.

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