The Notre Dame Fighting Irish’s 2021 football home-opener against the Toledo Rockets will air exclusively on Peacock, it was announced on Wednesday.
Peacock is a streaming service that is owned and operated by NBCUniversal. With the exception of the Toledo contest, all Notre Dame home games in 2021 will be televised by NBC and streamed via Peacock.
“Dating back to airing Sunday football replays with Lindsey Nelson, we have always strived for innovation in the media space – our partnership with NBC and Peacock only solidifies that mission,” said Notre Dame vice president and James E. Rohr Director of Athletics Jack Swarbrick. “Bringing Notre Dame Football to Peacock is just the next step in the evolution of our relationship.”
Notre Dame’s home-opener against Toledo is scheduled for Saturday, Sept. 11 and will kickoff at 2:30pm ET. Mike Tirico (play-by-play), Drew Brees (game analyst), and Kathryn Tappen (sideline reporter) will call Notre Dame football games on NBC throughout the 2021 season.
“We are delighted to stream Notre Dame Football on Peacock,” said Pete Bevacqua, Chairman, NBC Sports. “Peacock exemplifies how we’re innovating as a company, and Notre Dame has consistently been a tremendous partner in making progressive choices for sports programming.”
Notre Dame opens the 2021 season on the road against the Florida State Seminoles on Sunday, Sept. 5. The game will be televised by ABC at 7:30pm ET.
“Fighting Irish TV and Peacock shows the evolution of how media is consumed by our fans and television viewers, alike,” Swarbrick added. “We want to provide a great experience to not only our fans who travel around the world to cheer us on, but also to our supporters who are either cable subscribers or ‘cord-cutters,’ and these two streaming platforms do just that. I see no better example of this than Peacock’s success in delivering fans wall-to-wall content during the Tokyo Olympics.”
2021 Notre Dame Football Schedule
Really bad PR move by Jack Swarbrick.
NBC Sports is shutting down and discontinuing by the end of this year. Their sports media rights (like the NHL and Notre Dame football) will be transferred to the USA Network with overflowing going to Peacock TV. This is just test programming to let the Notre Dame viewers know that coming next year (and for the foreseeable future) all home games will be scheduled on Peacock TV.
Ummm, no. NBC has the rights to all the upcoming Olympics through and beyond Los Angeles 2028.
Clarification: NBCSN, the cable channel is going dark and shutting down, indeed.
But “NBC Sports” is still an ongoing division of NBC/Universal. It will continue to be NBC/Universal’s NBC Sports division holding sports media rights.
Where they broadcast (via terrestrial, cable, or internet) on NBC, or USA, Olympic Channel, Golf Channel, CNBC, MSNBC, or Peacock is the only change. NBCSN won’t exist any longer.
well you must have missed it the NHL is no longer with NBC Sports after their most recent season
I thought Catholics believed lying was a sin?
That was some grade A bullshit Swarbrick was slinging here.
Note that this game is September 11. Because it will be the 20th anniversary of 9/11, many local affiliates already were balking at being required to carry the Notre Dame game.
Truth? This was done to smooth over that a number of major metro affiliates, as even O/Os like WNBC and KNBC were planning alternate 9/11 memorial programming. NBC News will likely be airing coverage which would have created the situation of needing to bump the Notre Dame game…
And it’s a game versus Toledo. Ratings would stink already, combined with 9/11. Who wants to watch ND v Toledo?
Moving to Peacock was only to prevent total embarrassment for NBC and ND.
This doesn’t add up. I guaranty you that ABC and CBS are going to be carrying CFB games on September 11. Why is NBC any different?
Ahhh… YES! They have transferred ALL their former sports media rights to the USA Network effective sometime before the end of the year.