The National Football League (NFL) announced today that their NFL Sunday Ticket package will be broadcast on YouTube beginning with the 2023 season.
NFL Sunday Ticket games will be distributed to users in the United States by YouTube TV and YouTube Primetime Channels, which are owned by Google.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States access, watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this strategic partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
Beginning in 2023, the NFL Sunday Ticket package will be available as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
Below is more information on the NFL’s Sunday Ticket package:
Consisting of all out-of-market Sunday regular-season NFL games (based on viewer’s location) broadcast on FOX and CBS, NFL Sunday Ticket allows fans in the United States the ability to follow all their favorite teams and players no matter where they live. Updated NFL Sunday Ticket product features and functionality will be announced ahead of the 2023 NFL season.
“As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans, said Robert Kraft, Owner of the New England Patriots and Chairman of the NFL’s Media Committee. “This partnership will grow our game for future generations and allow them to follow their favorite sport.”
The NFL is better off making Sunday Ticket a separate streaming service, complete with the ability to buy teams, weeks, and single games a la carte. The all-or-nothing approach has alienated quite many.