Duck Commander, a family-owned manufacturer of duck calls and more, is the new title sponsor of the Independence Bowl.
The game will be called the Duck Commander Independence Bowl and it will be played at the Independence Bowl in Shreveport, Louisiana. Teams from the ACC and SEC will typically be matched up, but the bowl does have secondary agreements with C-USA and The American.
“The Independence Bowl is proud Duck Commander has agreed to become our new title sponsor,” said current Bowl Chairman, John Hubbard. “Their success has been phenomenal. As we both explored this opportunity, it was clear this national and growing worldwide success could help bring new business relationships to the Independence Bowl and enable us to showcase Louisiana as a Sportsman’s Paradise.”
Duck Commander is based in West Monroe, Louisiana and was established in 1972 by Phil Robertson. They began by making duck calls, but have expanded their brand into “Duck Commander duck-hunting merchandise, Buck Commander deer-hunting merchandise, Duck Girl apparel, Duck Commander Wine, and more.”
The Robertson family, including founder Phil Robertson and CEO Willie Robertson, are featured in the no. 1 cable television show Duck Dynasty.
“College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it’s All-American,” said Willie Robertson. “Add in its Louisiana location and appreciation of the military and it creates a winning partnership for both parties, It’s especially exciting to see our brand help the Independence Bowl create an awesome fan experience.”
Duck Commander is the sixth sponsor in the history of the Independence Bowl. Past sponsors were Poulan Weedeater (1990-96), Sanford (1998-2000), MainStay Investments (2001-03), PetroSun (2006-07), and AdvoCare (2009-13).